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In a market that has become highly competitive, G7 is strengthening its brand by becoming the official taxi of Paris Saint-Germain. This strategic partnership between leaders allows G7 to offer exclusive service to their clients - Paris Saint-Germain fans! G7 has therefore established flat-rates for getting to the stadium. The rates are available on their site: psg.g7booking.com. G7 and Paris Saint-Germain have also established G7 zones at the foot of the stands to facilitate access to the stadium and to make finding a G7 taxi after the match much easier.

The G7 brand is also associated with several City of Paris cultural events and offers these same kinds of services. During the Euro 2016 cup, G7 was the official partner of the Mairie de Paris, the official host of the UEFA EURO 2016. This partnership allowed for G7 to be present in the fan zone at the Champs de Mars and to be the Marie de Paris' mobility partner for this event.

Two Rousselet Group affiliates, ADA and HOMEBOX, created "MonSuperDemenagement" ("My Super Moving Team") a service that helps people move by offering tools to make the process easier...

The G7 brand adopts a new visual identity and launches a campaign for this occasion, including a TV ad that will be broadcast on the main national channels.